Privacy Policy

1. Information We Collect

At Lufex, we collect different types of information to provide and improve our services. This includes:

Personal Information:

Identifiers such as your full name, email address, phone number, state of residence, and other contact details you provide directly. These are required for account creation, communication, and service delivery.

Technical Data:

Information about your internet connection and devices used to access our platform, including IP address, browser type, device identifiers, operating system, and related usage details. This data supports security, functionality, and performance improvements.

Usage Data:

Details about your interactions with our site, including pages visited, duration of sessions, search queries, and related activity. This helps us understand engagement patterns and improve the user experience.

We collect this information in several ways:

• Directly from You: Data you provide when creating an account, filling out forms, subscribing to services, or contacting us.
• Automatically: Data collected through cookies, web beacons, and other tracking technologies, including browsing actions, traffic data, and location data.
• From Third Parties: Information provided by partners, analytics providers, or relevant agencies.

2. Cookies and Automatic Data Collection Technologies

We use cookies and other technologies to collect data automatically as you interact with our platform. These include:

Cookies:

Small files placed on your device that record preferences and interactions. Cookies improve navigation, remember settings, and personalize your experience. You can manage cookies through your browser.

Flash Cookies:

Files used to store preferences and navigation data, not managed by standard browser settings.

Web Beacons:

Small graphic images or code embedded in our pages and emails, used to count visits, track engagement, and gather website statistics.

The information collected may include personal data or be linked to it. This helps us estimate audience size, store preferences, speed up searches, and recognize returning users.

Third-Party Tracking:

Some content or applications on our site are provided by third parties, such as ad networks or analytics services. These parties may use cookies or web beacons to collect information about your activity across our platform and other websites. The data may be used for interest-based advertising or targeted content. We do not control these technologies or their use. If you have concerns, please contact the provider directly.

To learn how you can opt out of targeted advertising, see the section titled Your Choices and Rights below.

3. How We Use Your Information

We use the information we collect to operate, improve, and secure our services. This includes:

• Providing Services: To present our platform, deliver requested services, and enable account features.
• Customer Support: To respond to inquiries, provide assistance, and manage your account, including notices and renewals.
• Site Optimization: To improve functionality, test new features, and enhance user experience.
• Contractual Needs: To carry out billing, collections, and enforce agreements with you.
• Service Updates: To notify you of changes, new features, or service-related updates.
• Interactive Features: To allow participation in feedback, comments, or similar interactive areas.
• Marketing (Optional): To provide information about our services or relevant third-party offerings. You may opt out of marketing communications at any time (see Your Choices and Rights).
• Security & Compliance: To protect against fraud, monitor unauthorized use, and comply with legal or regulatory obligations.
• Other Purposes: For any purpose disclosed when information is provided or with your consent.

If you wish to limit or opt out of certain uses of your information, please review the section titled Your Choices and Rights.

4. Sharing Your Information

We do not sell your personal information. However, we may share it under the following circumstances:

• With Your Consent: When you give us explicit permission to share your data with third parties.
• Service Providers: With trusted partners who support operations such as hosting, payment processing, and customer support. They are bound by contracts to use your data only as instructed.
• Legal Compliance: When required to comply with applicable laws, legal processes, or government requests.
• Business Transactions: In the event of a merger, acquisition, or asset transfer, your information may be transferred with appropriate safeguards.
• Safety & Protection: When necessary to investigate or prevent fraud, protect rights and property, or address potential threats to safety.

5. Security of Your Information

We use advanced security measures to protect your personal information from unauthorized access, misuse, or disclosure. These include encryption, secure access controls, and authentication processes. Our policies are regularly reviewed and updated to meet industry standards.

All payment transactions and sensitive form submissions are processed through secure providers such as Authorize.Net and QuickBooks, which follow strict security protocols to safeguard financial data.

Account security also depends on you. If you receive or choose a password for access, you are responsible for keeping it confidential. Please do not share your password with others.

No system can guarantee absolute security. Data transmission over the internet carries risks, and while we work to protect your information, we cannot guarantee its complete security. Any transmission is at your own risk, and we are not responsible for the circumvention of security settings on our Service.

If a data breach occurs, we will notify affected users and relevant authorities as required by law. Please report any suspicious activity or concerns to our support team immediately.

6. Your Choices and Rights

As a user, you have rights regarding your personal data, including:

• Access: Request details about the personal data we hold and how it is used.
• Correction: Request updates or corrections if your information is inaccurate or incomplete.
• Deletion: Request deletion of your information when it is no longer needed or if you withdraw consent, subject to applicable laws.
• Opt-Out: Manage your preferences and opt out of promotional communications at any time using unsubscribe links or by contacting us directly.
• Data Portability: Request a copy of your data in a portable format and, where applicable, transfer it to another provider.
• Objection & Restriction: Object to or request limits on processing, including for marketing or where processing is based on legitimate interests.

To exercise these rights, contact our support team using the details provided. We may verify your identity before fulfilling requests. We aim to respond promptly, though some legal obligations may require retaining certain data for a longer period.

7. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or other factors. Any updates will be posted on this page, with the effective date shown at the top.

If we make material changes to how we handle personal information, we will notify you by email (to the address in your account) and/or by posting a notice on our website. You are responsible for keeping your contact details current and for reviewing this page periodically to stay informed of any updates.

Your continued use of our services after changes are posted constitutes acceptance of those changes. If you do not agree, you should stop using our services and contact us with any concerns.

8. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal data, please contact us through our contact form.

We are committed to protecting your privacy and ensuring a secure experience with our services. Do not hesitate to reach out for clarifications, support, or feedback on our privacy practices.